- Welcome to the

Google Adwords Management

You have created a Google Ad Words campaign: Now start creating ads

Ads in the Google content system are grouped together. This provides convenient management of advertising campaigns: you can include messages with similar keywords in the group.The title should include a key phrase. This provides a visual response and increases the CTR of the ad.Put a period, question or exclamation mark at the end of the first line of description. This allows you to increase the length of the headline ads that appear at the top of the page of issue.

How to use the keyword planner?

The Keyword Planner is a free Google adwords management, with which you can pick up "keys" for advertising campaigns and natural advancement in search, group related queries, forecast traffic and campaign budget. To use the scheduler, follow the instructions - In the "Find variations of keywords and ad groups" menu, enter the name of the product or the subject of the content you want to advertise. Mark the landing page URL and select the product category.

Specify the product name, landing page and product category

In the targeting settings, specify the target location and language of the audience. To take into account the preferences of the maximum number of users, select the option "Google and search partners" in the network selection field. If necessary, specify the minus words for which your ad will not be displayed.

In the search options, you can configure keyword filters. The system allows you to filter the "keys" by the number of impressions, the recommended rate per click, the share of impressions and the level of competition. Do not use filters if you want to get all possible options.

In the "Keyword variations" field, you can customize the display of close or distant "key" options, include search phrases from your account and plan, and add keywords from the category "for adults". If you are using a scheduler for the first time, leave the default values.In the "Considered Keywords" field, you can include words and phrases that must be present in user requests. If you fill this field, then significantly reduce the number of options received.

Add suitable groups to the plan

On the tab "Keyword Variants" you can evaluate and add suitable keys to the plan. To add a keyword, highlight the appropriate ad group in the plan and use the "Add" button.After adding keywords to your ad groups, download the .csv file. You can download and use it in the Google AdWords interface.If you have a ready list of keywords, you can get query statistics, estimate traffic, group "keys" and combine lists using the keyword scheduler.

If you think this system is as easy as it sounds, it's not. You need a professional. 

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